03 Jun 12 Strategies To Become A Mobile Marketing Pro
There are a wide variety of mobile marketing strategies available so you might be wondering where the the best place to start is. Use the tips presented here to learn important information about using mobile marketing technologies to your advantage.
Have a telephone number database to assist your mobile marketing efforts. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. You will need the consumer’s permission before you can text them frequently. Permission can be obtained through a form over the Internet or by text.
Do not send irrelevant texts to your customers. Make sure you are giving your customers relevant and interesting content. Nothing will crash your marketing campaign faster than annoying your customers with random things. Readers can get random entertainment from their friends. They prefer to receive quality content from businesses.
Have QR codes on your printed ads for the more tech-savvy consumers. This will make it simple for people that have smartphones to access your site and any special offers you may have. Make sure these codes are on the different printed material you provide. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. Attention spans are short, so use a short message which includes your company’s name.
Investing money is the best way to optimize your website for usage in a mobile marketing campaign. Building an effective mobile website is a specialized task, considerably different from normal web design. If you would like this to go smoothly, consider outsourcing the project to someone qualified.
Your friends can help you by viewing ads, emails, and your website on their various mobile devices. You could even pay someone to test it for you if you want an unbiased opinion.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.
A home base is essential for your standalone mobile platform. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. Don’t base your whole approach on the use of a mobile platform.
You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late night. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. Customers typically won’t search for your company’s social media profiles, but if they are aware you have a profile on one of their social media sites, they will likely take a look to see what you have to say.
To work effectively, your mobile marketing must work on all platforms. It has to work on the most popular platforms, or you could lose customers due to technical problems.
If you decide a mobile app would be something that may help, you have to make sure that your customers shall find it convenient and helpful. An app which doesn’t actually serve a purpose will be overlooked and ignored.
You should use A/B testing while developing your mobile page. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Then use the one that gets the most conversions.
Now you can see how, even with a multitude of mobile marketing methods, they all share some fundamental features. Usually the only differences are in the level of technology involved and how that technology is utilized. With a little time and research, you can find the techniques that will work best for you.